LA Optimized 2.0 - a City of Los Angeles program assisting small businesses to build and strengthen their digital presence - at no cost

LA Optimized 2.0 - a City of Los Angeles program assisting small businesses to build and strengthen their digital presence - at no cost


Helping Support Small Businesses to Build and Strengthen their Digital Presence


LA Optimized 2.0 is an innovative program led by the City of Los Angeles’ Economic and Workforce Development Department. It's designed to provide businesses in the City of Los Angeles with results-driven digital marketing resources to aid in their ongoing recovery from the effects of the COVID-19 pandemic. The program is funded through the American Rescue Plan Act (ARPA) allocation to the City of Los Angeles.

The LA Optimized 2.0 team is dedicated to boosting your brand's visibility and impact. Whether you're launching a new website or looking to enhance your social media presence, our expert team is here to elevate your brand awareness and drive business growth. Let us help you stand out in the digital landscape and connect with your audience effectively!

We are currently creating a waitlist for future opportunities to optimize your business. Sign up to be alerted to future opportunities.



SERVICES


Website Creation & Optimization

Website Creation & Optimization

Don’t have a website or does yours need updating? Let’s build one that drives traffic and increases sales!
Social Media & E-Newsletters

Social Media & E-Newsletters

Looking to kickstart or grow your social media or email presence? Let’s create engaging content together!
Complimentary Coaching & Training

Complimentary Coaching & Training

Let's create a growth plan for your business. Receive one-on-one marketing support tailored to your businesses’ needs.




ELIGIBILITY



  • Eligible Businesses

    Eligible Businesses


    • The business must be a for-profit business in operation within the City of Los Angeles city limits

    • Annual income less than $7.5 million in 2021

    • The business must have an active Business Tax Registration Certificate (BTRC) with the City of Los Angeles that is current and in good standing

    • The business has been legally operating in the City of Los Angeles on or before March 1, 2020

    • Business impacted by COVID-19

  • Ineligible Businesses

    Ineligible Businesses


    • Nonprofit organizations
    • Businesses that were not in operation and were not located in the City of Los Angeles on or prior to March 1, 2020
    • Rideshare businesses
    • Landlords/Schedule E Passive Income
    • Businesses or companies held in trust
    • Businesses that do not have a physical location using P.O. Boxes as a business address
    • Businesses engaged in illegal activities, such as selling drug paraphernalia or operating a motel that permits illegal prostitution
    • Cannabis businesses or businesses that support cannabis businesses
    • Corporate-owned franchises (a corporation is responsible for operations, profit and loss, business decisions and quality control; corporate hires and oversees all store staff)
    • Publicly traded companies
    • Private social clubs that limit the number of memberships for reasons other than capacity
    • Payday loan stores, pawnshops and other firms involved in lending activities, such as banks, finance companies and any other firm whose stock in trade is money
    • Insurance companies, such as life, auto, home, bail bonds and other similar entities
    • Astrology, palm reading, tarot, etc.
    • Liquor stores and smoke shops
    • Night clubs
    • Adult bookstores
    • Businesses and Sole proprietors that provide massage services
    • Businesses that present live performances of a prurient sexual nature and/or derive revenue through the sale of products or services of a prurient sexual nature
    • Gambling businesses (i.e., track waging facilities, casinos, bingo parlors)
    • Trailer-storage yards and junkyards
    • Gun or ammunition stores
    • Multi-sales distribution
    • Firms involved in speculative activities (i.e., day trading, stock market exchange facilitators)
    • Dealers of rare coins and stamps
    • Lobbying firms or businesses that dedicate 50% or more of their time or resources to lobbying activities
    • Churches or other religious organizations
    • Government offices or agencies
    • Real Estate agents






Learn more about how LA Optimized 2.0 services and resources can level up your business!







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