Minerva, J&F Ice Cream Shop owner
The East Los Angeles BusinessSource Center (BSC) recently assisted husband and wife duo Jose and Minerva, J&F Ice Cream Shop owners, with finding funding opportunities to keep their business afloat during the pandemic.

J&F Ice Cream Shop was severely affected during the pandemic and the shop's revenues fell by more than half. The Center guided the longtime clients to pandemic financial relief resources, including the California Relief Grant and access to capital.

Helping L.A. Businesses Survive COVID-19

The Center also advised them on careful business planning, which allowed J&F Ice Cream Shop to experience a steady recovery and resume its pre-pandemic levels of operation and employment.

Established in 2007, J&F Ice Cream Shop is a 100-percent Latino-owned business based at Mariachi Plaza in Boyle Heights. J&F Ice Cream Shop experienced steady and regular growth, with customers flocking to the shop for their most popular ice cream flavors, cheesecake and cappuccino.

The business experienced its most successful year in 2019 when it began offering an expanded menu based on a recommendation from the East Los Angeles BSC. Jose and Minerva continue to work closely with the BSC to help keep their business active.

J&F Ice Cream Shop is located at 1703 Mariachi Plaza De Los Angeles, Los Angeles, CA 90033.

EWDD’s BusinessSource and WorkSource Centers offer a variety of Business Services, including several Financial Programs and Development Incentives for businesses of all sizes. Learn how EWDD can help.

This story is part of the EWDD UPDATES from the week of May 17, 2021. Read this issue and more.