Roberto Sanchez, Sr., owner of El Arte
The LA Regional COVID-19 Fund provided a grant that helped El Arte Barbershop stay open and make modifications to its business to align with new COVID-19 safety standards.

El Arte Barbershop is a family owned establishment that has served the South LA community for more than 40 years. Continuing the family business alongside his father Roberto Sanchez, Sr., Roberto Sanchez, Jr. has worked hard to keep El Arte in South LA, which is meaningful to Sanchez, as the barbershop has served the Latino community in the neighborhood for decades.

The Safer-at-Home mandated business closures put El Arte Barbershop at risk of almost being evicted. The LA Regional COVID-19 Recovery Fund grant provided financial assistance that helped Sanchez pay rent and pay for other COVID-19 related expenses.

“Through most of the 80’s and 90’s we’ve been a staple of the community,” Sanchez said. “I’d like to express my deep appreciation for this help. My livelihood had been at risk and the grant minimized that risk.”

LA Regional COVID-19 Recovery Fund

On August 31, 2020, the County and City of Los Angeles announced the creation of the LA Regional COVID-19 Recovery Fund, a joint effort to provide financial assistance to micro-entrepreneurs, small businesses and non-profits experiencing economic hardships due to the coronavirus.

The El Arte Barbershop story is an example of how the COVID-19 Recovery Fund assisted local L.A. businesses.

Awards ranging from $5,000 to $25,000 were provided over six rounds, the last of which ended October 26, 2020. In the upcoming weeks, EWDD Updates will feature more stories on L.A. City businesses that received grants and how the funding is helping them stay afloat during COVID-19.

The El Arte Barbershop is located in LA City Council District 9.



This story is part of the EWDD UPDATES from the week of December 14, 2020. Read this issue and more.