L.A. stories of inspiration and success

L.A. stories of inspiration and success

The 70 entrepreneurs who successfully completed the second Spanish language Entrepreneurship Training Program by ICON CDC show off their completion certificates
On July 27, 2023, at the Panorama City Mall, EWDD’s BusinessSource partner ICON CDC held a graduation for 70 entrepreneurs who successfully completed the second Entrepreneurship Training Program (ETP).

ICON’s Entrepreneurship Training Program, which is tailored specifically for fluent Spanish-speaking individuals, is an 8-week initiative designed to equip participants with the essential skills and knowledge needed to launch a successful business in the City of Los Angeles. Each week, the program focused on a different crucial aspect of entrepreneurship, including business planning, licenses and permits, credit and finances, marketing and sales, taxes, bookkeeping, human resources, access to capital, and cost structure.

Keynote speaker Councilwoman Imelda Padilla emphasized the crucial need to support LA’s Spanish-speaking communities' entrepreneurs. “Entrepreneurs are the backbone of our community, and their success drives economic growth and innovation,” Padilla said. “ICON CDC's dedication to creating programming tailored to our Spanish-speaking community has a tremendous impact on the economic growth and prosperity of the East San Fernando Valley. Providing essential resources and opportunities to empower these entrepreneurs is vital in ensuring our city thrives.”

Eric Lara, the Entrepreneur Training Program Manager, also expressed how proud he is of the accomplishments of the graduates and the importance of continuing to provide such programming. "Our mission is to empower the San Fernando Valley business community by equipping them with valuable tools and knowledge,” Lara said. “Congratulations to all 70 graduates, and we eagerly anticipate witnessing their businesses thrive and contribute to the growth of both the local community and beyond," he adds.

Free Entrepreneurial Training Programs will be provided quarterly to City of Los Angeles residents who wish to apply at ICON CDC’s two offices. Both in-person and virtual attendance options are available to meet participants' preferences and needs.

For detailed information, visit iconcdc.org/start-your-business/ or contact ICON CDC’s Entrepreneurial Training Program Manager, Eric Lara, at 818-616-4118 or email to This email address is being protected from spambots. You need JavaScript enabled to view it.. Registration for the third Spanish ETP scheduled for September 2023 is now open.

EWDD’s BusinessSource Centers offer resources to microenterprises, small businesses and aspiring entrepreneurs in the City of Los Angeles. These efforts work to revitalize the local economy by helping business owners launch viable businesses, grow revenue streams, and stabilize and create jobs. Visit EWDD’s BusinessSource Centers and learn how EWDD's Business Services can help businesses of all sizes.

This story is part of the EWDD UPDATES from the week of July 31, 2023. Read this issue and more.