Leticia Roman and Genaro Rodriguez, owners of Panorama City restaurant 3 Hermanos Kitchen, cut the ribbon at their grand opening
The North Valley BusinessSource Center (BSC) helped Leticia Roman and her husband Genaro Rodriguez open the 3 Hermanos Kitchen, a to-go restaurant inside their store 3 Hermanos Market.

In 2014, Leticia and Roman purchased the store from their former boss, becoming owners of the Panorama City-based businesses where they had worked for 15 years as a cashier and butcher. After envisioning adding a to-go restaurant in their store, the couple turned to the North Valley BSC to help turn their dream into a reality.

The North Valley BSC helped the entrepreneurs obtain the necessary licenses and permits and assisted them with creating accounts with delivery app companies, setting up a domain name for their website, and assisting with social media marketing and Search Engine Optimization (SEO} implementation. Leticia also received HR services which consisted of hiring packets, employee handbooks, specialized training for staff, harassment prevention resources, and required documentation for employees.

In February 2020, the North Valley BusinessSource organized the grand opening celebration for 3 Hermanos Kitchen in February 2020 and invited LA City Council District representatives, along with other local elected officials. The event helped the new venture gain social media exposure to increase awareness of their business in the community.

3 Hermanos Kitchen is currently operating part-time due to the COVID-19 pandemic.

EWDD’s BusinessSource and WorkSource Centers offer a variety of Business Services, including several Financial Programs and Development Incentives for businesses of all sizes. Learn how EWDD can help.



This story is part of the EWDD UPDATES from the week of March 30, 2020. Read this issue and more.