Elizabeth Rojas, owner of Eli's Crafts, shows off her City of LA business license that the North Valley BusinessSource Center helped her obtain
The North Valley Region BusinessSource Center (BSC) provided extensive business coaching to entrepreneur Elizabeth Rojas, helping her launch Eli’s Crafts, a business specializing in custom products.

Elizabeth was unemployed following surgery after an accident and was trying to figure out a new way to make money. She started personalizing coffee cups and noticed people were interested in paying for them.

After making some profits, she visited the North Valley BSC in August 2019 and attended their “How to Start a Business” workshop. She then scheduled a one-on-one consultation with a BSC business coach to learn more about starting her business.

The coach provided Elizabeth with a needs assessment and educated her on the necessary permits and licensing necessary for her business, along with more information about business entities and marketing.

The BSC provided Elizabeth with assistance in obtaining all necessary permits to start her business including a Business Tax Registration Certificate, Doing Business As (DBA), Federal Employer Identification Number and Seller’s Permit.

Elizabeth officially launched her business on September 6, 2019, and has consistently made sales through her Instagram Business account. She has since expanded her services and products to include invitations, desserts and customized shirts.

EWDD’s BusinessSource and WorkSource Centers offer a variety of Business Services, including several Financial and Development Incentive Programs and a Small Business Loan Program. Learn how EWDD can help.

This story is part of the EWDD UPDATES from the week of September 23, 2019. Read this issue and more.