L.A. stories of inspiration and success

L.A. stories of inspiration and success

Angella Cole, owner of Angella's Sweet Spot, with a tray of baked treats
The Mid-City BusinessSource Center (BSC) helped pastry chef Angella Cole successfully obtain a microloan to expand her business, Angella's Sweet Spot.

In May 2021, Angella reached out to the BSC, operated by EWDD contractor PACE, to seek strategies and guidance to grow her company. Angella met with PACE Business Counselor Supranee May to discuss her business plan and needs. Supranee guided Angella in her expectations regarding business growth and cash flow. Together, they created a plan that included marketing strategy and financial literacy.

With these tools, Angella was able to obtain a First Choice Bank microloan. She also secured a credit card to build assets and forge a path forward to financial success.

The microloan will be a tremendous help in establishing Angella's satellite location for selling her sweet treats at the "Grab and Go" counter at the Hilton Hotel Los Angeles. The treats are also featured on the hotel's room service menu.

The infusion of working capital will also allow Angella to hire extra staff, buy supplies and ingredients for her signature gluten-free and vegan cupcakes, cookies, biscotti, sweet loaves, birthday cakes, and other desserts. She said she looks forward to opening her first brick-and-mortar store in the future.

"I'm extremely grateful to PACE business counselor Supranee May and the PACE Mid-City BusinessSource Center for their encouragement of me fulfilling my dreams and for allowing me to share my story with other small business entrepreneurs," Angella said.

Angella's Sweet Spot is located in LA City Council District 14.

EWDD’s BusinessSource and WorkSource Centers offer a variety of Business Services, including several Financial Programs and Development Incentives for businesses of all sizes. Learn how EWDD can help.

This story is part of the EWDD UPDATES from the week of November 8, 2021. Read this issue and more.

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