L.A. stories of inspiration and success

L.A. stories of inspiration and success

Veronica Alcarez, owner of Fresh Start Healthy Meals, Inc.
The West Valley BusinessSource Center (BSC) provided extensive business counseling to Veronica Alcarez, leading her through the process of purchasing and growing her company Fresh Start Healthy Meals.

In January 2020, Veronica was referred to the West Valley BSC to assist in her negotiations to purchase Fresh Start Healthy Meals, Inc., which provides meals to schoolchildren across the Los Angeles Unified School District (LAUSD). Veronica successfully purchased the business and its assets in spring 2020.

BSC staff then conducted a needs assessment and spent the next year guiding Veronica in monitoring the cost structure of the business to make sure it was able to operate profitably. BSC staff reviewed the company’s calendar year financials in December 2020 and settled on a cost structure that would pave the way for the business to expand and create opportunities for access to capital.

The following spring, BSC staff worked with Fresh Start Healthy Meals’ tax preparer to prepare a business tax return that would allow the company to purchase equipment through a term loan with an additional line of credit to support the expansion. The loans would pave the way for the business to expand by increasing its packaging and cold storage capacity. The expansion will also create up to 50 jobs in the coming months.

The two loans were approved in August 2021.

The West Valley BSC is overseen by EWDD partner Managed Career Solutions (MCS). Fresh Start Healthy Meals is based in Sylmar and is located in LA City Council District 7.

EWDD’s BusinessSource and WorkSource Centers offer a variety of Business Services, including several Financial Programs and Development Incentives for businesses of all sizes. Learn how EWDD can help.

This story is part of the EWDD UPDATES from the week of August 24, 2021. Read this issue and more.

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