L.A. stories of inspiration and success

L.A. stories of inspiration and success

Isabel Baleon-Sandoval owner of Ellie’s Online Deals
The South Valley BusinessSource Center (BSC) recently helped entrepreneur Isabel Baleon-Sandoval launch Ellie’s Online Deals, a sidewalk vending business that specializes in selling cleaning products during COVID-19.

When news of COVID-19 caused people to "panic buy," Isabel realized that saving money was a priority during moments of crisis.


“To me, it seemed unfair that people had to buy expensive cleaning products to stay safe from the virus,” she said. “I wanted to start a business that could help people save money while obtaining quality products.”

Once Isabel learned that the City of Los Angeles was legalizing sidewalk vending, she decided to launch Ellie’s Online Deals. Isabel received a recommendation to contact the South Valley BusinessSource Center, where she worked with business coach Jessica Acevedo.

The South Valley BusinessSource Center is run by EWDD partner ICON CDC. Jessica helped Isabel navigate through the City’s Sidewalk and Park Vending Permit Program and led her through the process of obtaining the required licenses and permits to launch her business.

Isabel also received guidance on how to develop a marketing strategy to promote her products, such as the importance of brand awareness and the benefits of building a strong social media presence.

“I would definitely recommend the South Valley BusinessSource Center. They make the process of starting your business very easy.”

Isabel’s goal is to eventually launch her own website, sell her products on EBay and Amazon, launch a subscription service, and implement delivery options for Ellie’s Online Deals. She is currently working with the South Valley BSC to turn her business ideas into reality.

In the meantime, Ellie’s Online Deals is open on Saturdays between 7AM to 2PM at Lanark Recreation Center in Canoga Park. Isabel completed the LA County COVID-19 Safety Compliance Certificate Program Training so she could offer her clients a safe outdoor shopping experience.

Ellie’s Online Deals is located in Council District 3.

EWDD’s BusinessSource and WorkSource Centers offer a variety of Business Services, including several Financial Programs and Development Incentives for businesses of all sizes. Learn how EWDD can help.

This story is part of the EWDD UPDATES from the week of November 2, 2020. Read this issue and more.

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