L.A. stories of inspiration and success

L.A. stories of inspiration and success


founder of Sno con Amor Lauda Flores holding a watermelon, one of the many natural ingredients she uses to create her artisanal Mexican paletas and snow cones
Sno con Amor founder Lauda Flores grew up in the kitchen of her mom and dad’s ice cream parlor, Los Alpes Paleteria, in Huntington Park. From the age of 8, she was making Mexican paletas (popsicles), sno cones, and homemade ice cream with unique flavor innovations.

At the time of joining the SEE-LA Seasoned Accelerator program, Lauda didn’t have a clear vision of what she wanted to achieve for Sno con Amor, but after being paired with her Consumer Packed Goods (CPG) coach Charlie Berkinshaw, founder and operator of Element Shrub, a seven-time award-winning line of non-alcoholic cocktail mixers and with her marketing coach Jocelyn Ramirez, founder of Todo Verde, Lauda’s goals became clear. She wanted to expand the sno pops to the CPG space and grow her online presence.

Since completing the program, Sno con Amor has flourished. Not only was Lauda selected by the Los Angeles Sports and Entertainment Commission (LASEC) to cater the Super Bowl LVI after party, but her story and products have been featured in local and international media. Lauda’s sno pops can be found in hotels throughout LA and Ojai, as well as in boutique grocery stores in multiple locations, including Echo Park, Highland Park and Venice, Every Sunday, her sno pops are available at the Hollywood Farmer’s Market, where you can meet this wonderful human in person.
Sno con Amor unique, Oaxacan style paletas or popsicles
The SEE-LA Seasoned Accelerator program helped Lauda overcome the challenging aspects of her business’ pandemic pivot: providing sustainable strategies for social media, e-commerce, and online customer growth, she said.

“As a catering/event-based business, the program supported my ambitions to not only keep my business afloat but grow with new products and a revamped business model. My favorite thing about the program was the one-on-one relationships that I built with my mentors. These relationships were invaluable when it came to scaling my business, receiving holistic advice tailored to the specific needs of my business based on genuine conversation and care. Many business accelerator programs fall short by providing blanket solutions to specific problems and the Seasoned Accelerator program mentors really exceeded my expectations.”
Lauda Flores making a Grand Marnier inspired Sno con Amor snow cone
Sno Con Amor is based in LA City Council District 1.

EWDD administers and provides financial support to several incubator and accelerator programs in the City of Los Angeles. These programs contribute to the City's innovation landscape by supporting the creation and growth of start-ups. Learn more about the various programs on our Incubators and Accelerators page.


This story is part of the EWDD UPDATES from the week of July 18, 2021. Read this issue and more.


go to the page top