Doña Imelda Tecualpetla in the kitchen of her restaurant, La Union, making Pupusa, a traditional El Salvadoran dish
The South Los Angeles BusinessSource Center provided ongoing guidance to entrepreneur Doña Imelda Tecualpetla, helping her realize her dream of opening her own Salvadoran restaurant, “Restaurante La Union.”

When she was 16 years old, Imelda emigrated from Puebla, Mexico to the US. For the past 23 years, she’s held a series of jobs to support her four children as a single mom. She’s worked as a seamstress, a housekeeper and gained 14 years of experience working as a Salvadoran cook.

Imelda's decision to open a restaurant was fueled by her passion for cooking for friends who loved her dishes. La Union (The Union) was named after the collective of friends and family who believed in her and contributed their savings to make her dream a reality.

Earlier this year, Imelda enrolled in the BusinessSource program, where she received assistance with her business plan, marketing needs, and tax issues. She was also awarded a $500 Business Start-up Grant to develop her website.

Currently, the South LA BusinessSource Center is assisting Doña Imelda with an expansion plan that includes strengthening her credit, setting aside a percentage for growth and finding a larger location so she can have more dining space and host community events.

EWDD’s BusinessSource and WorkSource Centers offer a variety of Business Services, including several Financial and Development Incentive Programs and a Small Business Loan Program. Learn how EWDD can help.


This story is part of the EWDD UPDATES from the week of 5/14/2018. Read this issue and more.