La Tropicana Market owner Rana Silyan Redfield
The East Los Angeles BusinessSource Center provided business consulting services to La Tropicana Market, guiding the Highland Park neighborhood grocery through key issues during its expansion.

Founded in 2002 by owner Rana Silyan Redfield, the specialty market offers high quality Latino and Jamaican products that reflect the tastes of local residents. Redfield originally opened the market with family savings.

Located at 5200 Monte Vista Street near Ave 52 for 15 years, Redfield initially leased a portion of the building and saw an opportunity to expand when the space next door became available. The East LA BusinessSource Center assisted La Tropicana Market with permit and strategic planning, helping the market navigate local planning and zoning issues to secure parking for the market. BusinessSource staff also guided her through reincorporating her business structure to better protect owner interest and allow for greater access to capital. The center also provided referrals to the Boyle Heights/East LA WorkSource Center, one of EWDD’s 16 WorkSource Centers, to assist in helping find local and qualified new hires.

La Tropicana Market is now currently housed in a 4,000-square foot retail location and employs 20 full time and part-time employees, most from the local community.

La Tropicana also offers booths for local entrepreneurs to sell products inside the market. Current services include an espresso bar, a juice bar and Monte 52, a gourmet deli tucked into the rear of the store.

This story is part of the EWDD UPDATES Newsletter from the week of 7/24/2017. Read this issue and more.